Even though The Passage is scheduled for a June release, the 700 page post-apocalyptic novel about a six-year old girl determined to save the world from a virus turning victims into blood thirsty monsters is receiving lots of media attention. The trilogy is being compared to Stephen King's The Stand in plot and length,
While jogging with his then nine-year old daughter, novelist and English professor at Rice University, Justin Cronin hatched a suspenseful page thriller destined to hit the best seller list. Besides selling the manuscript to Ballantine for $3 million, Fox 2000 also snagged the movie rights.
Expect a sweeping market campaign including a website for consumers here, book trailers, maps and downloadable giveaways.